BY CONNIE CHWAN The Vision/Traction Organizer™ includes a section called “Marketing Strategy.” It is designed to identify who your ideal customer is and what you should be saying to them in all your marketing and sales campaigns. A clear, well-defined marketing...
BY ERIC CREWS Identifying company values, along with a mission and vision of the future, is considered table stakes if you want to run a successful company. But integrating and living by those values is more difficult than it seems. It’s still common for leadership...
BY EOS WORLDWIDE If you’re an entrepreneur or a business leader and you’re feeling ‘frozen in place,’ you’ll want to get unstuck as soon as possible so you can lead your company and your people. In the best of times, you’ll hear us at EOS talking about the importance...
BY MARK O’DONNELL Peter Drucker once said, “What gets measured, gets managed.” I’m beginning to understand the true meaning of his words as I work with my clients and businesses I own. In strengthening the Six Key Components™ of a business, the Data Component™...
BY JULIA LANGKRAEHR Do you remember the story of the Emperor’s New Clothes by Hans Christian Andersen? When all his courtiers were too afraid to tell the Emperor that he was naked for fear of being labeled stupid? Ever feel that sometimes your team might be trying to...
